Factor Advertising

Smart Ads, Real Leads for a Sustainable Merch Brand

🧩 Client

Factor Advertising — a marketing materials agency focused on sustainable corporate gifts and eco-friendly branded merchandise.

🚧 The Challenge

Factor wanted to book more sales calls with potential clients.
They were interested in LinkedIn marketing, but had a limited budget — not ideal for the high CPCs typical on the platform.

💡 The Solution

Instead of LinkedIn, we pivoted their budget to Meta Ads, where we could get more reach, more data, and more leads at a much lower cost.

🔧 What we did:

• Designed scroll-stopping ad creatives focused on eco-gifting and brand sustainability

• Ran highly targeted Meta lead gen campaigns aimed at HR & marketing roles

• Built and managed the entire funnel — including lead capture, call qualification, and reporting

• Personally pre-qualified each lead to ensure real buyer intent
  
  

📈 The Results

✅ $4.20 Cost Per Lead — well below industry average
✅ 40% of all leads booked a call with Factor (qualified via phone)
✅ Increased sales team efficiency by filtering out low-intent contacts
✅ More sales convos, with better-fit prospects — without blowing the budget

🔁 Why It Worked

• We picked the right platform for their budget

• Focused on quality over volume

• Took the extra step to pre-qualify leads before handing them off
  
  

📌 Takeaway

Not every campaign needs a massive budget. What it needs is the right platform, sharp creative, and a strategy that fits the client’s goals.

👉 Want leads that actually talk back?