The Nordic Mark

“Matsanitsa” – Turning Paint into an Experience

🧑‍🎨 Client

The Nordic Mark — Bulgaria’s official distributor of Tikkurila (premium paint brand) and Anza (professional painting tools).

🛠️ Challenge

Tikkurila and Anza were premium products in a crowded market. The challenge: how do you get everyday people — not just professionals — to try premium paint in a way that’s fun, memorable, and drives sales?

✨ Solution: "Matsanitsa" Event Campaign

We partnered with Mr. Bricolage, one of Bulgaria’s top hardware store chains, to create “Matsanitsa” — a playful, hands-on in-store experience.

🔹 What we did:

• Created the event concept & branding for "Matsanitsa" (a Bulgarian term for playful, messy painting)

• Organized weekend events across multiple store locations

• Set up interactive paint stations where visitors could try Tikkurila colors and tools for free

• Provided barista coffee on-site to enhance the vibe

• Offered 20% discounts on all featured products

• Designed all event materials, including signage, uniforms, and social media content
  
  

📈 Results (April 5 – June 1, 2024)

✅ Over 400 visitors engaged across all locations
✅ Generated in-store excitement and drove direct sales
✅ Boosted brand awareness and trial of Tikkurila & Anza among DIY consumers
✅ Strengthened partnership between Nordic Mark and Mr. Bricolage

🗣️ Client Feedback

"The Matsanitsa events brought our brands to life — people weren’t just shopping, they were creating. The campaign helped us build stronger ties with both our retail partner and end customers."
— The Nordic Mark

📌 Takeaway

Sometimes, the best way to sell paint... is to let people get messy with it.

👉 Want to create a brand experience that sticks?